How AI Video Pricing Actually Works
Almost every video model is sold by the second of video it produces. On the October 22, 2026 price lists that runs from $0.030 per second (Gemini Omni 1.1 Flash at 360p) to $0.68 per second (Seedance 2.0 at 1080p), and at 1080p the middle of the field is about $0.15 per second. The headline rate is the easy part. Five things decide what you really pay.
1. Resolution tiers
Most models charge more for more pixels, and 1080p is often close to double 720p. Some models cannot reach every resolution: the calculator prices the next tier up and flags any model that tops out below what you asked for.
2. Fixed clip lengths
Kling 3.0 Pro and LTX 2.3 Pro sell clips in set lengths only. A 6 second shot on a model that sells 5 and 10 second clips is billed as 10. The notes column shows every shot that gets rounded up.
3. Shots longer than one generation
Each model has a longest clip it can make in one go. A 20 second shot on a model that stops at 10 is made as two clips, and you pay for both.
4. Retakes
The biggest hidden cost. A first generation is rarely the one you keep, especially with people moving, hands or dialogue. Two takes per shot is a realistic floor for narrative work; three or four is common for ads, where every frame is judged.
5. Still frames and sound
Image-to-video starts from a picture, and that picture is generated too, often several times. Sound is free on some models and extra on others: MiniMax H3 and Gemini Omni 1.1 Flash always include it.
Budgeting a Microdrama Season
A typical vertical drama episode runs about 90 seconds: around 30 shots of three seconds. With two takes and one start frame per shot at 720p, clip generation for one episode costs from $18.90 on MiniMax H3 to $114 on Seedance 2.5. A 60-episode season comes to between $1,134 on MiniMax H3 and $6,865 on Seedance 2.5, before music, voice, editing and retakes of whole scenes.
Saving Money Without Losing the Shot
- Test motion on a cheap tier first. FLUX 3 Draft and Gemini Omni 1.1 Flash offer low-cost previews. Find the movement that works, then render the keeper on your final model.
- Pick the model per shot, not per project. A static establishing shot does not need the model you use for dialogue close-ups.
- Match shot lengths to what the model sells. On a 5 or 10 second model, write 5 second shots.
- Lock the start frame before you animate. A still costs a few cents; a wasted clip costs dollars.